We worked with Crewsade, a UK and Ireland-based collective of drift drivers and motorsport personalities, to create a brand that captures the adrenaline, energy, and camaraderie of their movement. More than just a team, Crewsade is a travelling spectacle—drifting at shows, hosting live-action events, filming high-octane content, and bringing the craic wherever they go. The visual identity was inspired by the raw, unfiltered marks they leave behind—both on the asphalt and in the culture. At the heart of the brand is a logo influenced by the burnout patterns of tyres on gravel, embodying the grit, precision, and rebellion that define Crewsade.