Planet Paleo is a range of premium nutritional supplements that use sustainable and ethical ingredients of the highest quality. The brief was to create a market-leading brand identity, packaging design and e-commerce website.
The competitors in this sector had products that were difficult to read and hard to differentiate. We decided the word “Paleo” would be prominently visible on the product, so followers of the Paleo diet would instantly be attracted to the range.
Brand Strategy, Logo Design, Art Direction, Packaging Design, E-commerce Website.
Planet Paleo
Beauty Shortlist Award “Best Collagen Product 2019”
Beauty Shortlist Award “Best Health Supplement 2018”
Beauty Shortlist Award “Best Beauty Supplement 2017”
By investing in building a solid e-commerce website that is mobile responsive and user friendly Planet Paleo was able to greatly increase their profits by selling direct to consumers.
Mobile-friendly design and search engine optimisation increased the visibility on search engines and drove more visitors to the website. Higher organic traffic led to increased brand visibility and added conversions.
