Graphic Design, Art Direction, Brand Strategy
World Wrestling Entertainment Inc.
Custom type design
We worked closely with Finn Balor and the WWE to create a custom type design inspired by the rich history of the group. The result was an iconic logo formed from bold angular lines that signalled a new era for the faction.
Top selling merch
The fans were eager to get their hands on the new tees which have become one of the top selling merchandise on the WWE Shop.
A social success
With the long-awaited reunion of all three original members, the design was embraced and shared on social media by fans worldwide. #OGBC