We partnered with the founder of Pattern Barbershop to create a brand that seamlessly blends precision grooming with contemporary culture. Based in Dublin, Pattern is more than a barbershop—it’s a space where style, craftsmanship, and community converge. The creation of a bold and distinctive wordmark defined its unique market position, striking a balance between modern sophistication and raw authenticity. Our Creative Direction shaped a distinct visual identity, incorporating clean architectural lines, custom signage, and bold graphic elements that reflect Dublin’s dynamic creative scene. With a cohesive brand identity and immersive in-store experience, Pattern stands out as a leader in the city’s evolving barbering landscape.