We partnered with the the owners and foudners of Sauce, a Hong Kong-based barbershop and lifestyle concept, to define and express their brand vision. Combining barbering with music, fashion, and art, Sauce is more than a grooming space—it’s a cultural hub. Through Brand Strategy, we captured their commitment to style, creativity, and community. Our Creative Direction brought their industrial, raw aesthetic to life—highlighting exposed ceilings, linear tube lighting, and locally-made neon signage that reflects Hong Kong’s heritage. With a clear brand identity and immersive experience design, Sauce now stands out as a leader in both grooming and culture.